A big part of its pitch to the NFL was its ability to turn a billion monthly Yahoo users into viewers. It's just one part of the challenge facing Yahoo, too. Fantasy is to football what your bracket pool is to March Madness: an easy way to get excited about a few teams before you get hooked on the game. Part of what Yahoo hopes to do with fantasy in general is bring more people into watching sports. In all, Yahoo streamed 8.5 petabytes to users. "We have a significant portion of the world's Internet bandwidth reserved for this game," says Ron Jacoby, Yahoo's vice president and chief architect for connected TV. "We want to provide the best experience for our users, so we decided we needed to provide the highest-quality HD video." The team decided early on to try streaming 720p video, at 60 frames per second, with 6Mbps bitrate 1. Narayan (everyone calls him PPSN), Yahoo Video's VP of engineering. "There will be a lot of motion, a lot of action, the ball moving on the screen," says P.P.S. ![]() The football audience is much bigger, for one thing, and has little tolerance for low resolution or lag. ![]() But an NFL game is another thing entirely. It has apps for every platform you can think of, and supports most dongles, boxes, and sticks. The Yahoo Video team has featured concerts by Taylor Swift, streamed the Emmys, and was at the Electric Daisy Carnival. We have a significant portion of the world's Internet bandwidth reserved for this game.
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